Personas facilitate targeted marketing and customer-centric strategies. Also, they assist in making evidence-based decisions and support the development of new products and services. It is therefore possible to develop products and services that are exceptional and unique.
Overview
Why are Personas a valuable tool for business growth?
At Mindflares
Personas allow us to represent different types of potential and target users
We group users according to their goals, needs, backgrounds, behaviors, and other factors. As a result of clustering, user-driven designs are created to maximize return on investment.
What is the process of creating Personas?
Data Collection
We use qualitative and quantitative research methods (e.g., user interviews, surveys, focus groups, and desk research) to gain a deeper understanding of users’ characteristics, behaviors, needs, and contexts.
Persona Development
Each persona is presented with relevant information
- Personality (Character, Attitude, Behavior)
- Goals or needs to fulfill
- Frustrations
- Motivations
and others.
Deliverables
A report that summarizes all the research activities performed, the findings, and most importantly all the possible personas of a solution.
“To get what you want, give your customers what they want.”
— Andrew Kucheriavy —
Founder of Intechnic